The department consists two components:
(i) Public Relations (PR)
(ii) UAF FM 100.4

The University maintains well organized Public Relations Services for projection of the institution and highlighting the achievements of its scientists, scholars and students in print electronic and social media. The PRM department is responsible for issuing handouts, pictorial and video publicity regarding functions and ceremonies arranged by the various departments of the University. The department is providing information about infrastructure of University disciplines, which are being taught in the University, schedule of admissions in various degree programs and other information when it is demanded.

MEDIA COVERAGE (Print & Election/Social Media)
The PRM arranges media coverage of all the special events held at the University and subsequently other events as well. Renowned electronic media channels; international and national press and social media platform were facilitated about such events in a way of providing them excellent residential facilities and other relevant support PRM Department also issues handouts and video support to electronic, print and social media and attains excellent coverage. Moreover, it invites different TV channels to highlight the expert’s opinions, make documentaries and conduct talk shows, and interviews of students, researchers and renowned scientists of the country.

UAF FM 100.4 (UAF Radio Station)
The Department manages and develops the FM Radio section, which is actively involved in the planning, production, and broadcasting of informative, educational, and awareness-oriented content. These broadcasts serve both the university community and the general public, aligning with the institution’s outreach and communication objectives. The FM Radio team is responsible for scripting and recording educational programs, research finding, innovative agricultural technologies, guidance, public service messages interviews, and public announcements for radio broadcasting. It is airing live shows and special segments featuring faculty experts, alumni, and guests, particularly for farmers and rural communities. It is delivering agricultural and community outreach programs, especially aimed at farmers, in line with the university’s mission. The FM Radio serves as a bridge between the university and its stakeholders, ensuring timely and meaningful communication in an accessible and impactful format. Such initiatives are also cementing linkages-industry linkages and serving the community and rural folks.

AWARENESS CAMPAIGN
The Department is used to launch to different media campaign of significance nature in order to create the awareness among the masses. The campaign depicts the university policy of sensitizing the public and disseminate the modern trends especially in the areas of agriculture, food security, rural development and public health. In this regards, media is invited to highlight the issues on specific issues such as wheat drive etc.

PRIME MINISTER AND CHIEF MINISTER CITIZEN’S PORTALS
This very office is also dealing the affairs of Prime Minister and Chief Minister Citizen Portals as focal person/dashboard handler on behalf of the vice chancellor. A citizen, who is facing some problems/issues regarding the university, launches his complaints through PM Portal and the focal person/dashboard handlers, after getting response from the concerned office, used to resolve the complaint(s) in accordance with the relevant rules, regulations and provisions of statutory bodies within the stipulated timeframe. This new system helps the citizens to get his/her issue resolved at earliest and on the hand, the varsity management formulates necessary rules and regulations to resolve the issues by easing out the bottlenecks and procedural hurdles.

PUNJAB TRANSPARENCY AND RIGHT TO INFORMATION ACT, 2013
This office is also responsible to respond the citizen who intends to seek information of the university through Punjab Transparency and Right to Information Act, 2013. A person submits or dispatches his application with detail of the requisite information and this office after obtaining the requisite information from the concerned office forward the same to the citizen within stipulated timeframe of the receipt of application in the office.

PROTOCOL DUTIES
The department is responsible for managing protocol duties for high-level delegations and dignitaries visiting the University. The staff remains actively engaged in providing comprehensive support, including receiving the guests upon arrival and facilitating visits to various departments and facilities across the campus. These efforts ensure a smooth, well-organized, and welcoming experience for all esteemed visitors.

NEWSLETTER
The publication of the University Newsletter is a significant and pleasant feature of the PRM. The Newsletter is being sent to all universities of national repute, departments relating to agriculture and livestock sectors and to the electronic and print media offices. The purpose of the University Newsletter is to highlight the activities of students, researchers and different departments of the University.

AUDIO-VISUAL LAB
To meet the emerging challenges of ever-new technology and make an effective use of the media in bringing forward a pleasant and soft image of the University, an audio visual lab has been established at the PRM department for preparing video documentaries regarding various activities taking place at the Campus in the field of research, academic, curricular, co-curricular activities and other ongoing research projects funded by the Higher Education Commission and other government and non-government funding agencies.

EVENT MANAGEMENT
The Department used to organize different events of national interests. The events meant to create the awareness and address the different challenges confronting the agricultural, economic social sectors. The Department looks after all activities of the seminar, conferences and special lectures etc.

DOCUMENTARIES
The Department develops the documentaries on the different issues and the role of the university aimed at creating to raise awareness among the masses. The documentaries highlight the various aspects of the technologies developed by the UAF scientists along with operational techniques for the benefit of the farming community.

ADMISSION GUIDELINES
The department develops admission documentaries for undergraduate and postgraduate programs to assist prospective students in understanding the admission process and making informed decisions about joining this prestigious institution.

ADVERTISEMENT
The department coordinates with the Directorate General Public Relations (DGPR), Lahore, for the advertisement needs of the University. The advertisements include announcements related to admissions, job vacancies, auctions, tenders, and other official notices. To facilitate this process, the department also manages and operates the DGPR online portal.

CAMPUS NEWS
The IPPS publishes weekly "Campus News" at campus level to highlight the important news of various departments and activities taking place at the campus such as PhD thesis/synopsis defense, tender notices, auctions and other University advertisements. It is also a source of information for the teaching community as well as the students for their areas of interest.